Another day of bad news for the banks.

March 4th, 2009

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Over the past few months the banks have been reeling from one blow to another and, as bank losses take their toll, we hear of RBS posting the worst results in British corporate history – writing down £16.2 billion. I bet that there is more trouble ahead.
A day or so ago 1 million customers were a step closer to reclaiming their bank charges as the Court of Appeal rejected the banks’ case that these fees were part of the “core” agreement with customers rather than extra payments subject to consumer legislation. The banks could end up having to refund customers as much as £1 billion.
So what does the ruling mean? Well it’s a small step, but ultimately it means that the Court of Appeal believe that the charges levied against customers who exceed their overdraft limit can be assessed for fairness. I suspect it will have to go to the House of Lords before we get a definitive answer so it is more waiting for the banks’ customers because, since April 2007, the FSA has frozen hundreds of thousands of legal claims for refunds against the banks until we get that final, definitive, ruling on the legality of the charges under the 1999 Unfair Terms in Consumer Contracts Regulations (UTCCR).
Abbey, Barclays, Clydesdale, HBOS, HSBC, Lloyds TSB, RBS and Nationwide are looking to petition the law Lords and take their appeal to the House of Lords in a last desperate attempt to overturn the court of appeals ruling. I think that this has gone far enough and that banks continuing struggle is further damaging the relationships they are trying to rebuild with their customers. After all, nobody loves a banker now. This was echoed by chief executive of Which , Peter Vicary-Smith “The courts have made it clear the banks should now throw in the towel,” he said, “This whole saga has severely damaged the banks’ reputations. If they try to appeal in the face of such a clear decision, they will suffer further losses in the court of public opinion.”
So what’s next? Well if Lords decide that the banks can appeal they will have one month to decide if they want to go ahead ( I think they will, they care more about money than what people think of them. If that happens this will drag on for months as the case gets delayed. However, if the Lords reject the appeal then it will be down to the OFT to decide if the charges were “fair”. The OFT commented on the ruling by saying it was in line with its own “long-held interpretation” of the law and hoped to conclude its decisions on the fairness of these charges by the end of the year.
The future could well bring more heart ache for the banks and a windfall for those of us who can claim, but what are the long term effects? The banks are going to lose an income stream which equates to roughly £2.6 billion a year: I am one of the many that fear that this will bring about the end of free banking as they try to recoup their losses.
We will hear more in the next week or so but will the banks finally see an end to their turbulent times? and more importantly will they ever regain the trust for the general public? We can only hope that with a more transparent banking system and tighter regulation that the banks can put the much needed trust back in to the consumer.

Stop, Look and Listen!

February 19th, 2009

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The Green Cross Code not only appears to be useful to pedestrians, but also those in debt!

Arriving in the office early morning, my coffee secure on my desk, it wasn’t long before the rest of the world awoke and the phones started ringing.
The first caller was a client of ours (for the purpose of this blog, we shall call him Joe). Like many people right now, Joe has debt problems due to his unsecured credit commitments and has found it hard to keep his head above water without having to borrow from Peter to pay Paul. He told us an interesting story.
Whilst sat at home searching the job sites, his phone rang and the caller identified himself as, for the purpose of this blog, “Bob” , an employee of a company who had all the answers and was offering to “audit” Joe’s unsecured credit agreements. He claimed they could get his debts written off . As you could imagine, Joe was thrilled and already thanking his lucky stars to receive a call from such a nice person as Bob.
Joe listened intently to how the audit would be carried out and how Bob believed they could find a way to write off all his debt. Finally Joe asked about payment for this service as so far, Bob hadn’t mentioned it. “Oh… there’s just a small fee upfront” he told Joe, “purely a formality to get the ball rolling”. Now, small or not, the funds for this “start up” fee was money Joe didn’t have. But after discussing this with Bob, he was re-assured that although borrowing money to pay this fee would put him further into debt, in the long run it would be the best investment Joe had ever made and could be the answer to all his prayers. This, Bob told him, could be the beginning of a better life. A fresh start.
Although Bob couldn’t see Joe on the other end of the phone, he suspected, as with his previous calls of the day, that Joe was nodding in agreement and was moments away from saying that magic word… “Yes!”. What he didn’t count on, was Joe hesitating one minute too long….long enough for him to question one more thing…..if their refund policy would return his payment to him if the claim was unsuccessful. “Of course” said Bob, though this time, it was Joe who heard the hesitation and realised that despite him desperately wanting this to be genuine, as the old saying goes….if something appears to be too good to be true then it is.
So, playing blind man’s bluff, Joe smiled down the phone and told Bob he would gladly pay the fee as long as he was able to review a copy of the contract with his solicitor.
Click.
His generous new friend, Bob, who was going to take all his worries away had actually hung up on him! What spectacular customer service! What a lovely man ;)
This just goes to show how important it is for consumers and introducers alike to be wary of companies offering these services. It’s always best to check them out thoroughly before committing to anything. Are they transparent enough? And are they working in the best interests for you or your client? And most importantly, remember your Green Cross Code….

Stop – take a moment to think about the situation and the proposal at hand.

Look – take time to look at the company’s website and research what they have told you to ensure you have all the details…even the smallprint!

Listen – Listen to what they are saying. Is it too good to be true? Listen to your own instincts and don’t rush into anything. If it’s genuine, it’ll still be there tomorrow.

The coming year for the Debt Advice Portal

February 17th, 2009

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There’s a famous saying you probably know which starts “You can’t choose your family but…” well in our case, we can…and now…we have.
The beginning of 2009 brought with it a very exciting celebration for us. After working on a buy-out with the ClearDebt Group, The Debt Advice Portal has found itself a new home and family amongst the very providers it was servicing.
We are now proud to announce our status as the official B2B arm of the ClearDebt Group and its primary route to the intermediary and IFA market. For all those of you wondering how this will change the everyday service we offer, fear not as its business as usual but with the ability to offer you even more services , support and information.
The coming year will see The Portal move from strength to strength as it utilises the additional resources now available to it. We are going to be adding a great deal to our services and non lending products as well as adding continual value to the intermediaries in helping support them through these tricky financial times.
Things are going to hot up over the coming couple of months and if you’re not submitting business through us yet, we know you soon will be
So, subscribe to our blog and newsletter now to make sure you hear of the changes we make. As they say at the movies, “The future is bright, the future is”….The Portal.

Think about lead generation…

February 21st, 2008

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Lead Generation vs. Traditional Marketing*

In order to discuss this question, it’s important to first take a step back and remind ourselves why we engage in buying leads. The primary goal of any commercial enterprise is to make money by generating business and, unless you have a contacts list to rival the Beckham’s which can drum up sufficient levels of business, then it’s essential to market your products and services.

There are two principal objectives of marketing:

1) To build a brand – By this we mean a name, design, symbol or other feature that distinguishes a company; it has values, a strongly recognised perception in the marketplace, and represents the consumers’ experience with that company. Think Nike, for me the most successful brand creation in recent decades.

2) To generate a response – A response-geared marketing initiative should do exactly what it says: reach your target consumers, communicated quickly and effectively, have a clear ‘call to action’, and a mechanism by which they can respond. Moreover, it should be specific, quantifiable in terms of how much money it makes versus money spent, and be easily trackable in order to monitor performance.

So, you’ve decided you want to generate a response and start making money. What do you do? You need to determine who your target consumers are, to create a marketing plan for reaching them, and commit a financial budget for doing so.

As you know your business it should be simple for you to define a profile of your prospective customer. But unless you are a marketing expert then working out how to reach them can be very difficult. Some companies engage expensive advertising agencies to assess their business, find out where their customers go, what they read, watch or listen to, and even what they do in their spare time. For a small to medium enterprise this is simply not a feasible option. And even for larger organisations with substantial coffers the financial commitment required to run campaigns through media such as TV, national, regional and local press, radio, directories (Yellow Pages), outdoor (posters and billboards), online (web advertising, SEO, PPC, email), direct marketing (mail shots) and Ambient (innovative advertising in unusual places like the back of receipts or toilet doors!) can be substantial.

Let’s say you do go with your own traditional direct response campaign. Depending on your choice of media, your creative content, and who sees your advertisement, it could yield no responses or responses from people that you did not target. You will not get your money back from Sky, The Times or Google if you do not get what you want. You cannot stop people calling when you’re on holiday or on the golf course. And you have no control over the profile of person that will respond.

However, there is another option: ………………

…………..buy leads!

*Article supplied by our friends at Leadpoint

Debt Solutions – “Carpe Diem”

January 29th, 2008

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Latin phrases aside, now is the time secured loan and mortgage brokers should consider expanding there service offering to include debt solutions. There is a wealth of advice and guidance now available to brokers giving detailed information on the various debt solutions now available to consumers.

A look at some figures for the third quarter of 2007 provides some insight into the impact debt is having on the nation. The Insolvency Service indicates that there were 26,072 individual insolvencies in England and Wales made up of 15,833 bankruptcies and 10,239 Individual Voluntary Arrangements (IVAs). This shows an overall decrease on the corresponding quarter of the previous year.

Significant numbers yes; but a reduction does not give such a compelling reason for entering into this market. On the face of it this is a reasonable assumption but we need to look at the bigger picture in order to evaluate the opportunities for advisors for 2008 and beyond.

The figures above do not include the affects of the credit crunch in the final quarter of 2007 which continues unabated. The full impact will be seen in future quarters as many people only consider bankruptcies or IVAs when the availability of credit runs out.

It would be reasonable to suggest that the market for new credit and in particular mortgage and loan applications will slow for at least the next 6 months, with the credit crunch forcing more individuals (and the advice given by advisors) to consider some form of debt relief, as servicing their debt becomes unmanageable with further credit less available.

As a result rejected applications for credit will continue to increase for both mortgages and unsecured credit and the mortgage or loan broker will need more services to offer in order to survive.

The guys in the collection departments of lenders are going to be busy and with the new Basel II rules, due next year, it is likely that banks will want to shift bad loans off their books quicker because of the requirement to hold more capital against risky assets that may default.

Leading debt solution provider Grant Thornton believes that the IVA market will increase in future quarters due to the above. They say that the IVA market is maturing quickly and there will be further consolidation in the industry, due to some players being unable to compete with reducing fees and higher costs. There is also good news for the client due to increased certainty on the procedure for dealing with their debt by way of an IVA following agreed protocols between banks and insolvency practitioners firms being implemented.

IVAs have dropped 14% on the same period a year ago and this can be partly attributed to the previous uncertainty and speculative press that existed before the BBA/Insolvency Service protocols that are now being implemented by most providers.

Advisors that ‘seize the day’ and offer debt solutions that lead their clients on the road to debt recovery will not only retain them as clients but by having such solutions in their armory they will be opening doors for future business.